Drake & PartyNextDoor Drop 19 New Music Videos for “Somebody Loves Me” – A Global Creative Showcase
In a bold, boundary-breaking move, Drake and PartyNextDoor have released 19 uniquely crafted music videos for their hit single “Somebody Loves Me.” Each video, created by a different filmmaker, offers a fresh and imaginative take—turning a single release into a cinematic collage of creative expression.
A Contest That Changed the Music Video Game
Sparking from a challenge by streamer Kai Cenat, Drake and PND launched a competition this past May, inviting aspiring and emerging creators to submit short treatments or previews. After sifting through thousands of entries, they selected 19 finalists—each awarded $15,000 USD to bring their visual narratives to life. The result was a global rollout of stunning, evocative, and wildly diverse music videos that went live on August 27, 2025, exclusively on the Drake Related website.(Billboard Canada)
Highlighting the Creators & Their Visions
Here’s a curated look at some standout contributors—now featuring a fresh addition to the roster:
- Jabari Daniel
Director: Jabari Daniel crafts a hypnotic looping hotel-hallway tale: a man opens three doors—betrayal, distraction, loneliness—reliving the emotional void of seeking love in an illusory world.(Vibe 105) - Dito Andres
A heartfelt animation featuring Drake and PND’s mothers as celestial guardian angels, watching over their sons with tender devotion.(Billboard Canada) - Jordan Sook
A surreal, puppet-fueled fantasy where Drake and PND ride on a yacht and even “Air Drake,” surrounded by a whimsical parade of characters.(Billboard Canada) - Kristen Lambie
A nostalgic and emotional journey follows a 70-year-old Black man revisiting places where love once bloomed—each memory unfolding like a dance between past and present.(Billboard Canada) - Edgar Daniel
A meta and playful twist: the video itself is a casting call—inviting fans to audition for a chance to appear, blurring the line between storyteller and audience.(Billboard Canada) - And many more… From miniature dioramas midair aboard Drake’s plane to atmospheric nighttime cityscapes and psych-thriller one-takes in Tokyo—each director spun their part of the story with striking originality.(Vibe 105)
Why This Project Matters
This initiative isn’t just promotional—it’s a statement:
- Empowering Voices Everywhere: Giving $15,000 USD and full creative freedom to up-and-coming creators democratizes the music video space.
- Celebrating Creative Diversity: With 19 unique visions, the project embodies a mosaic of cultural, visual, and emotional storytelling.
- Harnessing Influencer Momentum: The concept sparked from Kai Cenat’s pitch, showcasing how digital influence can shape and accelerate artistic collaboration.
Behind the Scenes: A Peek into the Creative Process
Imagine a visual gallery of behind-the-scenes moments:
- Storyboard Sessions: Quick-range shots of creators sketching scenes on digital tablets over morning lattes.
- On-Set Energy: Lights rigged in banquet halls or hotel corridors, directors peering through viewfinders, props lit with intent.
- Animated Workflows: Framed shots of drawn guardian angels dancing across storyboard pages.
- Collaborative Moments: Directors chatting with camera operators, chuckling during playback, adjusting shot framing under Toronto’s moody sky.
These candid moments humanize the art—they’re visions becoming reality, one take at a time.
Ready to Explore? Check Out All 19 Videos!
Curious to discover each director’s unique vision? Click below to watch every single music video for “Somebody Loves Me”, directed by creative talents from around the globe:
👉 Click here to watch all 19 videos
Final Thoughts
By inviting 19 filmmakers to visually interpret Somebody Loves Me, Drake and PartyNextDoor have transformed a traditional single release into a vibrant, collaborative showcase of global creativity. Each video is a small universe—part dream, part narrative, fully alive.
Special words from @jabaridaniel PSA:
This is actually a TWO $$$IDED RECORD VIDEO. Side A (forward) and Side B (reversed). I directed this music video for @champagnepapi and @partynextdoor to loop, and tell the story in both directions, in just 1 minute.
THANK YOU to @drakerelated & @ovosound for the opportunity 🤞🏾✨
THANK YOU to the full team that worked on this project 🙏🏾✨
Production Company – @trakfve
Director – @JabariDaniel
Producer – @TrakJustin
PM/Associate Producer – @Deejaydavek
Associate Producer – @standoutent
Associate Producer – @traksousa
1st AD – @MahshadJalali
Director of Photography – @blushmatter
1st AC – @GiooLucero
2nd AC – @SaraGrabauskas
Gaffer – @davidwillemboot
Grip – @MacFiumana
Swing – @yehseungpark
Hair & Make Up – @Andrea.Espinoza.makeup
Production Designer – @AbbyKolman
Graphic Designer – @ryandagramsing
Key PA – @leezus.walks
PA – @neobox
Casting – @StandoutEnt
Casting Support – @MulanBleu
BTS Photo – @C043y
BTS Photo – @DestineeCray @mediapass.to
BTS Video – @samrtaylor_ @RiptideCreative
Wardrobe – @brendan1856
Editor – @Iandresimon
Colour Grade – @blushmatter
Title Design – @1ndividual
Sound Design – @rashhong
Lead Male – @wavegod @miraclemgmt
Angel – @marasulltani
Supporting Male – @mayospencerr @castedbybleu
Gear Support – @ibukirentals.ca
SPECIAL THANKS ✨
@andreabolley6mom @atlanticmastoronto @kamakacci_juice @jrlee_socrazy @kwasi_taylor @keagonsmith @juicedageneral @trainitright @talkoftoronto