Serena Williams Takes Ownership Stake in Toronto Tempo: A Game-Changer for Canadian Basketball
Serena Williams Takes Ownership Stake in Toronto Tempo: A Game-Changer for Canadian Basketball
One of Sport’s Greatest Champions Joins Canada’s First WNBA Team’s Ownership Group
March 5, 2025 [Toronto, ON] – Serena Williams, one of the most dominant and celebrated athletes in sports history, is stepping into the world of WNBA ownership. The tennis legend has officially joined the ownership group of the Toronto Tempo, the first-ever Canadian WNBA team, in partnership with Larry Tanenbaum, Chairman of Kilmer Sports Ventures.
“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” Williams said. “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes. I have always said that women’s sports are an incredible investment opportunity. I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy.”
Serena Williams’ Impact on the Toronto Tempo
Williams’ move is more than just a business venture—it’s a statement. With 73 WTA Tour-level singles titles and 23 major women’s singles titles, Williams has not only dominated tennis but also reshaped the narrative around women’s sports, business, and leadership.
The announcement comes at a significant moment, aligning with International Women’s Day celebrations, further emphasizing the growing influence of women in sports ownership.
Why This Move Matters for the WNBA and Canada
Toronto’s addition to the WNBA expansion is monumental. The league has been experiencing unprecedented growth, and with Williams’ involvement, the Tempo is already set to make waves before its 2026 debut at the Coca-Cola Coliseum.
Teresa Resch, President of Tempo Basketball Club, emphasized the significance of Williams’ role:
“Serena is a champion. She’s the greatest athlete of all time, and her impact on this team and this country is going to be incredible. She’s set the bar for women in sport, business, and the world – and her commitment to using that success to create opportunities for other women is inspiring.”
Serena’s Vision for Toronto Tempo
Beyond her financial investment, Williams will be hands-on in shaping the Tempo’s identity. She’ll contribute to jersey designs, drive unique merchandise collaborations, and bring a level of global prestige to the franchise.
Her involvement extends beyond branding—she brings a winning mindset. With Williams’ influence, expect a culture of excellence, empowerment, and resilience within the team.
The Growing Popularity of Women’s Basketball in Canada
With Toronto’s rabid basketball fanbase, the city has long been a hub for talent, producing elite players at all levels. The arrival of a WNBA team solidifies Canada’s role in advancing the women’s game. The Toronto Tempo will also host games in Montreal and Vancouver, ensuring a nationwide impact.
Larry Tanenbaum, a key figure in bringing the NBA title to Toronto in 2019, sees Williams as a perfect fit:
“Serena Williams is an icon, a role model, and a force for change in the world. She exemplifies the very best of what the Tempo stand for – we couldn’t be more honored to have Serena in our court.”
How to Get Involved
Fans eager to support the team can join the Season Ticket Waitlist at tempo.wnba.com. With Williams’ involvement, expect games to be a hot ticket, attracting high-profile fans, celebrities, and Toronto’s passionate sports community.
The Future of Toronto Tempo
As the WNBA’s 14th franchise, the Toronto Tempo is more than just a team—it’s a movement. Backed by a sports icon, driven by visionary leadership, and fueled by Canada’s basketball passion, the Tempo is set to change the game.
Serena Williams’ involvement ensures that this is just the beginning of something historic.
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